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​         Human Insight + AI
         Research Consultants

 Quality data for smart decision making

Mirror In Desert
               

      We are a mixed method research consultancy led by Dr Kate Spiegelhalter.

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We design and implement robust, efficient methodologies, using the latest technology where it helps, and experts where it counts.

 

Passionately curious about people, organisations and society, we turn human insight into key actionable truths, so you can act faster, smarter and bolder.

Spiegelhalter - 'Mirror Holder'

​Our name reflects our approach.

We create spaces where participants examine their thoughts, experiences, and motivations.

Through targeted, empathetic questioning, we create the conditions for genuine insight and self-discovery. ​​​​

We deliver quality data that reflect an organisation's true impact, our insight is honest, precise, and built to move your organisation forward.

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Core Services

 Human led research interviews & AI integration

Mixed-method research approaches

User experience & market research

Literature and evidence reviews

Training, strategy & capacity building

Brand, communication & concept testing

Programme & impact evaluation

AI analytics & modelling

Options

Full-service Projects

End to end projects, from scoping through to strategic recommendations

Stand-alone Research 

e.g. Interview analysis, survey design, data visualisation and presentations

Expert Associate

Advisory or associate capacity for your existing projects or training

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Team

Dedication. Expertise. Passion.

Dr Kate Spiegelhalter has support from a highly experienced team of specialist research associates. We can be agile to meet your deadlines and happy to discuss your projects, large or small. Request a callback to discuss your research needs.

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Dr Kate Spiegelhalter is a mixed-methods consultant with 18 years' experience leading research spanning the private, public and third sectors. Kate specialises in leading wide-scale and sensitive projects, programme evaluation, health and wellbeing research, organisational change, and market and consumer insights.

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Natasha Laming is a strategic insight consultant with 20+ years’ International experience delivering research that drives brand, innovation and organisational strategy. 

Natasha specialises in translating complex findings into clear, commercially robust direction- ensuring research underpins growth-driven innovation, award-winning campaigns and confident decision-making.

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Edwina Emery specialises in employer branding, employee experience and talent strategy. With 18 years’ experience, ​Ed has worked across sectors including energy, technology, pharmaceuticals, FMCG, retail, logistics and financial services. 

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Paul Crowsley has more than 30 years’ experience in employer branding, skills and labour market research. He now specialises in designing and delivering large scale quantitative research projects, including internal and external employee surveys.

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Catherine Rickard has over 20 years experience working on a diverse range of research and consultancy projects across the public, private and third sectors. She specialises in employment and HR topics.

Clients

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What our clients say about us

"Kate is a highly talented and thoughtful qualitative and mixed methodology researcher, managing projects from planning through to delivery of powerful strategic insights, always with practical application in mind. She’s super smart, wonderful with people, exceptional at running focus groups, a highly skilled communicator, great member of the team and good fun.
 
Kate always thinks proactively about the best way to approach and improve projects, maximising budgets and time. I wouldn’t hesitate to recommend her."

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Image by Viktor Forgacs - click ↓↓
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Contact

Contact - Request a call back

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